Twitter, Facebook Don’t Qualify As Business Intelligence
By Anna Johnson on January 20th, 2010A global survey of business intelligence (BI) practitioners by Kognitio and Baseline Consulting indicates that many BI professionals question the value of analyzing data obtained from social media sites such as Twitter and Facebook.
Based on the survey of more than 125 business intelligence practitioners:
- 63 percent are ‘undecided’ about the value of data collected from social media sites in terms of helping them understand more about their organization or customers.
- 23 percent regard social media as ‘overrated’, agreeing with the view that ‘there are not as many customer conversations going on as the media would have us believe.’
- Only 14 percent plan to incorporate data from Twitter and other sites as part of their ongoing data analysis efforts.
What do you think? Are these BI practitioners right about Twitter, Facebook, etc… or do they risk ignoring or down-playing a wealth of business intelligence from social media?
