Tweens Use Net To Research Purchases
By Anna Johnson on September 6th, 2008eMarketer reports that U.S. kids aged 10 to 14 years old spent more time on the Internet than any other kind of media in May 2008, with 83 percent going online for an hour or more each day.
Of interest to marketers of products aimed at “tweens”, a significant number of these kids are using the Internet to research items they want to buy. 40 percent of the children surveyed said they used search engines to learn about products or services after seeing
ads, and many used search engines to find places to buy, check prices, or research new purchases.
Source: eMarketer, “Young Consumers Research Purchases Online”, eMarketer, August 15, 2008
