TubeMogul, which distributes web video to multiple sites and collects viewing data, has introduced the “TubeMogul Marketplace” – a service that aims to match advertisers with video producers.

The TubeMogul Marketplace allows advertisers to review demographic data collected by TubeMogul in order to find appropriate web video from among TubeMogul’s 200 or so web video producers. Advertisers can then contact video producers and negotiate appropriate licensing arrangements.

TubeMogul is offering the service as a value-add for its producers and doesn’t plan to make any money from any matches made or deals transacted.

Source: Michael Learmonth, “TubeMogul Launches Web Video ‘Marketplace’ For Advertisers”, Silicon Alley Insider, September 4, 2008

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