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Trust in Online Advertising is On The Rise

By Anna Johnson on August 17th, 2009

It sounds unlikely but Nielsen’s ‘Global Online Consumer Survey’ indicates that, on a worldwide basis, trust in online advertising is on the rise.

According to Nielsen, 41 percent of worldwide Internet users trust online advertising.

The highest level of trust is in Latin America (53 percent) followed by Asia-Pacific, the Middle East and Africa, with North America and the European Union bringing up the rear.

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This entry was posted on Monday, August 17th, 2009 at 11:00 am and is filed under News and Comment, Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Trust in Online Advertising is On The Rise”

  1. 10th Degree Advertising Says:
    August 24th, 2009 at 1:25 pm

    Not surprising, considering the ability to target a specific audience with a guaranteed ROI, which gives online advertising an effective advantage.

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