Torrent Sites – If You Can’t Beat ‘Em, Join ‘Em?
By Anna Johnson on October 27th, 2008While publishers watch, horrified and largely powerless, as torrent sites become more and more popular, and continue to facilitate large scale copyright infringement, one author and academic, Dan Morrill, decided to conduct a little test.
Morrill offered his latest ebook, ‘Selling Books On Amazon, Tips and Secrets’ on popular BitTorrent tracker Mininova. Within the first 24 hours, Morrill’s eBook was downloaded close to 700 times.
Morrill’s conclusion? BitTorrent is a great content distribution channel!
Corvida of ReadWriteWeb believes that usage of the BitTorrent network will only increase in the next few years. Eventually, publishers will realize that it’s actually a marketing tool. Corvida observes:
“It’s undeniable that BitTorrent can prove to be an effective marketing tool for a cheap price when used correctly. Nine Inch Nails concluded the same in March of this year when they uploaded part 1 of their 4 part album Ghosts I-IV to numerous BitTorrent sites. It became the #1 most downloaded album on The Pirate Bay, which helped to increase their sales tremendously for the rest of the album.”
Hmmm… is BitTorrent a tool more Internet marketers should be using?
