Research from Optify shows that, on average, the top result on Google attracts more than 36 percent of clicks for a given search term or phrase.

Optify’s study finds that websites ranked number one have an average click-through rate (CTR) of 36.4 percent, with the second ranked result having a 12.5 percent CTR and the third result having a 9.5 percent CTR.

Looking at the average CTRs for all the other search engine ranks, it appears that having the top spot on Google will get you about three times as much traffic as having a #2 ranking and four times as much as a #3 ranking.

Here is Optify’s break down of the average amount of clicks per search rank:

Rank #1. 36.4 percent

Rank #2. 12.5 percent

Rank #3. 9.5 percent

Rank #4. 7.9 percent

Rank #5. 6.1 percent

Rank #6. 4.1 percent

Rank #7. 3.8 percent

Rank #8. 3.5 percent

Rank #9. 3.0 percent

Rank #10. 2.2 percent

Rank #11. 2.6 percent

Rank #12. 1.5 percent

Rank #13. 1.3 percent

Rank #14. 1.1 percent

Rank #15. 1.2 percent

Rank #16. 1.2 percent

Rank #17. 1.4 percent

Rank #18. 1.3 percent

Rank #19. 1.4 percent

Rank #20. 1.4 percent

Related Articles:

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• Free Tool Suggests Keyword Combinations For Paid Search
• The Top 400 Social Media Sites
• Google: 95 Percent of Revenues Come From Advertising

This entry was posted on Wednesday, May 4th, 2011 at 1:37 am and is filed under Feature, Market Research, Search Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.