The New York Times’ Press Engine Lets You Publish For iPhone, iPad
By Anna Johnson on August 9th, 2010The New York Times is going into the content management system business with the launch of Press Engine.
Press Engine is a software solution designed to let publishers and media organizations deliver content across such new platforms as those used by Apple’s iPhone and iPad devices.
Set to launch in the fourth quarter of 2010, Press Engine’s iPhone and iPad application templates will include the following features:
- Partial offline reading and the ability to save articles;
- Share functionality;
- Photo gallery, audio and video;
- Horizontal and vertical reading;
- Simple search; and
- Device-standard advertising units.
The New York Times will charge a licence and maintenance fee for Press Engine, letting publishers control and own any advertising and subscription revenue on their applications.
In addition to New York Times Company-owned newspapers – including the International Herald Tribune, The Gainesville Sun and The Lakeland Ledger – initial clients of the service include the Telegraph Media Group and A.H. Belo Corporation-owned The Dallas Morning News, The Providence Journal and The Press-Enterprise.
