The New York Times has launched the beta version of its own social network application, TimesPeople.

TimesPeople currently operates as an add-on for the Firefox web browser and allows users to share articles, videos, slideshows, blog posts, comments on articles, and ratings and reviews of movies, restaurants and hotels. Future versions are not expected to require the Firefox plug-in.

This is one smart move on the part of The New York Times. The move will surely encourage readers to stay on the New York Times website longer and promote sharing of The New York Times content (rather than other Internet content). Other traditional media companies would do well to watch closely and possibly emulate the move.

Sources: Vasanth Sridharan , “NYT’s TimesPeople Social Network: Another Good Idea From The Times”, Silicon Alley Insider, June 18, 2008, TimesPeople

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