The Most Popular U.S. Brands Online
By Anna Johnson on July 22nd, 2008Nielsen Online has released its list of the top 25 U.S. brands online for June.
The 5 most popular parent companies/divisions accessed at home and work were as follows, based on the number of unique visitors and average length of visit per user on each site:
- Google – 128,029,000 unique visitors; 1:50:16 hr:min:sec.
- Microsoft – 123,021,000 unique visitors; 2:12:38 hr:min:sec.
- Yahoo – 113,439,000 unique visitors; 3:07:47 hr:min:sec.
- Time Warner (division) – 99,494,000 unique visitors; 3:23:24 hr:min:sec.
- News Corp. Online – 80,606,000 unique visitors; 1:55:40 hr:min:sec.
Nielsen also tracked the “stickiest” brands on the web i.e. the most popular sites that people tended to stay on the longest. Its top 5 were:
- PokerStars.com – 958,000 unique visitors; 10:37:41 hr:min:sec
- Plentyoffish Media* – 1,131,000 unique visitors; 8:39:36 hr:min:sec
- Electronic Arts Online – 11,489,000 unique visitors; 8:37:56 hr:min:sec
- SingleClick Systems* – 643,000 unique visitors; 7:46:14 hr:min:sec
- FullTiltPoker.com* – 1,429,000 unique visitors; 7:19:47 hr:min:sec


