The Critical Web Marketing Skill The Gurus Say You DON’T Need
By Anna Johnson on August 11th, 2008The 3rd critical skill you need for a thriving Internet business is unique to the online world.
Strangely enough, many Internet Marketing “gurus” brush over this skill as if it’s not important. Indeed, many of them emphasize that it’s a skill you DON’T need.
That couldn’t be further from the truth.
Possessing this skill can make all the difference in the world to how you generate traffic to your website… and even more importantly the extent to which you convert that traffic into optin subscribers or customers.
It is: website design.
Now before you insist that you, as the business owner or marketing manager, needn’t know a thing about website design, let me say this:
You don’t necessarily need to know how to construct a webpage… but you do need to know how one should be constructed in order to maximize conversions.
How else will you know to fire that “creative” website designer who is more concerned about a website that looks good… and to hire someone (like us) who knows how to design a webpage that SELLS?
How else will you know that one color scheme and layout is far more likely to convert traffic into customers than another?
How else will you know that the strategic placement of graphics, optin boxes, buttons and logos makes all the difference to your conversions?
Believe me, being skilled in website design – or atleast being skilled in knowing how websites should be designed – is ESSENTIAL.
