The 25 Most Valuable Blogs
By Anna Johnson on February 25th, 200924/7 Wall Street has published its list of the 25 most valuable blog based businesses. Yes, that’s ‘value’ in dollar terms, and if 24/7 Wall Street’s valuations are on the mark, the most valuable blog company, Gawker Properties, is worth an impressive $170 million.
24/7 Wall Street based its valuations on such factors as web traffic estimates from Alexa, Compete, comScore and Quantcast, the blogs’ own claims about traffic (where credible), its own formula for determining advertising revenue, and such factors as head count (if known), and the estimated cost of operating and maintaining each blog.
And various other factors you can read all about in the 24/7 Wall St article!
Here are the top 25 along with their estimated values. I encourage you to read the full article for more information about how 24/7 Wall Street came to its results:
- Gawker Properties (consisting of such blogs as Gawker, Defamer, Jezebel, Gizmodo, Lifehacker and Jalopnik): $170 million.
- Huffington Post: $90 million.
- The Drudge Report: $48 million. (Not exactly a blog but, hey, it’s not my list).
- Perez Hilton: $32 million.
- Sugar, Inc: $27 million.
- TechCrunch: $25 million.
- MacRumors: $21 million.
- SeekingAlpha: $11 million.
- GigaOm (consisting of blogs including Earth2Tech, NewTeeVee, and TheAppleBlog): $9.5 million.
- Politico: $8.7 million.
- SmashingMagazine: $7.7 million.
- SearchEngineLand: $4.5 million.
- Boing Boing: $3.6 million.
- ReadWriteWeb: $3.4 million.
- SB Nation (a network of 185 sports blogs): worth $2.7 million.
- Destructoid: $2.5 million.
- Mashable: $2.5 million.
- Alley Insider sites: $2.25 million.
- /film (slashfilm): $2.1 million.
- The Superficial Network (AntiClown Media) (three sites of which The Superficial is the largest): $2 million
- Neatorama: $1.5 million.
- Daily Kos: $2 million.
- Talking Points Memo: $1.2 million.
- VentureBeat: $1 million
- Wowowow.com: is worth $1 million.
Source: Douglas A. McIntyre, “The Twenty Five Most Valuable Blogs,” 24/7 Wall Street, February 23, 2009
