comScore’s analysis of U.S. mobile phone usage between October 2009 and January 2010 reveals that texting is the most popular use of mobile phones.

comScore’s data shows that in the October-January period 63.5 percent of U.S. mobile subscribers used text messaging on their mobile device (1.5 percent more than during the prior three months).

Browsers were used by 28.6 percent of U.S. mobile subscribers (up 1.8 percentage points), while subscribers who played games made up 21.7 percent (up 0.4 percentage points).

Access of social networking sites or blogs experienced strong gains in the past three months, growing 3.3 percentage points to 17.1 percent of mobile subscribers.

Related Articles:

• Texting, Web Browsing and Apps More Popular Than Ever Among Mobile Users
• Texting is Most Popular Mobile Activity
• Text Messaging Most Popular Mobile Phone Activity
• U.S. Mobile Social Media Audience Up 37 Percent in 2011
• Mobile Phone Users Prefer News and Information on Their Mobiles

This entry was posted on Wednesday, March 17th, 2010 at 8:03 am and is filed under Market Research, Mobile Marketing, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.