comScore data indicates that, among U.S. mobile phone users, text messaging is the most popular mobile activity, followed by browsing the web and using downloaded mobile applications.

According to comsScore’s analysis of mobile phone use in August-October 2010, here are the most popular mobile phone activities:

1. Text messaging – used by 68.1 percent of U.S. mobile subscribers (up 2.1 percent over the preceding 3 months)
2. Web browsing – used by 36.2 percent (up 2.6 percent)
3. Using downloaded applications – used by 33.7 percent (up 2.3 percent)
4. Accessing social networking sites or blogs – used by 24.2 percent (up 2.4 percent)
5. Playing games – used by 23.7 percent (up 1.4 percent)
6. Listening to music – used by 15.4 percent (up 0.9 percent)

Related Articles:

• Texting, Web Browsing and Apps More Popular Than Ever Among Mobile Users
• Text Messaging Most Popular Mobile Phone Activity
• Mobile Phone Usage: Social Media, Texting and Web Browsing on The Rise
• Texting is Most Popular Use of Mobile Phones
• U.S. Mobile Social Media Audience Up 37 Percent in 2011

This entry was posted on Tuesday, December 14th, 2010 at 8:14 am and is filed under Market Research, Mobile Marketing, News and Comment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.