Technorati Acquires AdEngage
By Anna Johnson on October 25th, 2008Blog search engine Technorati has acquired AdEngage, a small online advertising network.
While Technorati’s own ad network (launched in June) is mainly targeted at large, high-traffic sites, the company plans to roll out a new ad network based on the AdEngage platform, which will be open to all publishers who fulfill Technorati’s quality standards.
AdEngage will continue to operate as an independent business, while the newly created Technorati Engage will be aimed at blogs and social media sites.
AdEngage, which was founded in 2004, currently delivers over 12 billion ads on over 4,000 sites each year. Writing in ReadWriteWeb, Frederic Lardinois notes that a substantial part of AdEngage’s business comes from adult sites (2,112 out of 3,577 currently active sites).
This, he says, is probably the chief reason why Technorati has decided to let AdEngage continue to operate independently for the time being.
