How To Avoid Being a Commodity
Saturday, July 5th, 2008As you probably know, there’s a big difference between BEING online and SELLING online.
One of my web design clients runs a business that falls into the first category and is now considering moving into the second.
But she’s a little nervous - there happen to be numerous online competitors offering very similar products to her.
In fact, if I didn’t her better I’d say she sold a commodity - one that is subject to price wars and that’s difficult to make a lot of money from.
But I do know her better. And I know that she sells much more than her product. She sells:
- Speedy delivery.
- Unique training and ancillary products.
- Excellent customer service - she really goes the extra mile for her customers.
- Indepth knowledge of her product.
- Personality and passion.
While some may be able to match my client’s speedy delivery… I really can’t see anyone else being able to compete with her in terms of 2,3,4 and 5. Certainly not all!
In fact, these “value adds” are what will allow my client to stand out, charge more and get more customers online.
So what’s the take-out for you? Well, take a look at what you’re selling on the Net. Are you value adding? Are you offering 1-5 in the list above on top of whatever product or service you sell? Or any other value-adds that I haven’t listed (there are probably many possibilities)?
If so, you’re well positioned to avoid commoditization and build and maintain a successful, profitable Internet based business.
