Yahoo Steals Ad Share From Google
Friday, August 15th, 2008Search Engine Watch reports that, according to analytics firm Covario, Yahoo ate into some of Google’s share of the paid search market in the second quarter ended June 30, 2008. Meanwhile, spending on paid search as a whole dropped from 52 percent to 43 percent in the same period.
Do we just take Covario’s word for it? Neither the Search Engine Watch article nor Covario actually tell us how much share Yahoo nabbed from Google. However, the finding IS consistent with AdGooroo’s claim that Google’s share of paid search slipped, while Yahoo’s marginally increased last quarter.
