One of the burning questions on the lips of many email marketers is: when is the best time of day to send out emails?

Well, an interview between MarketingSherpa and Hunter Boyle, Managing Editor of MarketingExperiments reveals that it might just be dawn. Apparently:

1. Emails sent before 9 a.m. achieve higher click-through rates;
2. Early risers on the U.S. east coast tend to respond to email before their workday begins; and
3. Marketers with international lists should test list segments based on timezone.

You can hear the interview by visiting MarketingSherpa.

Despite these findings I would urge you to test different times for yourself. Dawn may or may not be best for YOUR market…

Source: MarketingSherpa, “Podcast: New Test Results for Email Send Times: 3 Major Takeaways”, MarketingSherpa

Based on its report on Australian email marketing metrics, here are three (3) tips from email service provider Vision 6 to help you improve the success of your email campaigns:

1. Clean, segment and continually profile your list to maximize email delivery, opens and click-throughs.
2. Ensure relevancy and sender recognition - ensure emails, subject lines, content and calls to action are relevant to recipients and clearly convey who is sending the emails.
3. Target and segment lists - target, profile and modify email campaigns. It’s better to send more targeted messages to different segments, than to send one general message to your entire database.

Source: Vision 6, “Email Marketing Metrics Report Australia Jan-Jun 2008″