Obama Spends $7.97 Million on Online Advertising
Tuesday, November 11th, 2008United States President-elect Barack Obama spent $7.97 million on online advertising before November. The Obama campaign managers spent it on search engine marketing, ad networks, social networks, local TV sites, newspaper sites and even NBA.com.
Think that’s a lot of money? Well, let’s put it into perspective. Obama spent over half that budget, i.e. $4 million, on one 30 minute television commercial in October.
Google got nearly half of Obama’s online budget, with nearly $3.5 million going into Google search. Yahoo search got just $673,000 in October.
Source: Nicholas Carlson, “Obama’s Online Spend: Actually Tiny,” Silicon Alley Insider, November 6, 2008
