Posts Tagged ‘Readership’

Blog Readership Explodes Over Past Four Years

Friday, October 31st, 2008

According to JupiterResearch blog readership has increased at a rapid pace over the past four years, growing by a mighty 300 percent per month.

The idea that blog readership has increased substantially in recent years contrasts with indications that blogging itself has waned. See my article, “Is Blogging In Decline?”

It could be that more people are reading fewer blogs… with those ‘fewer blogs’ being, in turn, the 20 percent of blogs that are actually active. Yep, it’s that 80-20 rule again…

Source: Enid Burns, “Study: Blogs Influence Purchases More Than Social Sites”, The ClickZ Network, October 28, 2008

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Posted in Blogging, News and Comment | No Comments »

How Does Image Blocking Impact Email Readership?

Thursday, October 23rd, 2008

A heat map study by MarketingSherpa reveals that emails with images DO tend to get somewhat greater attention and time spent on the email… but not significantly. And not necessarily in terms of people actually READING the email…

In its study of email readers MarketingSherpa found that emails with images blocked resulted in more readers reading the entire headline instead of scanning and moving down the email. When images were visible, readers tended to skip past the headline to the image.

According to MarketingSherpa, when images are removed, people tend to spend more time reading. So while images may attract a reader’s attention, they may also be diverting it away from the content of the email.

Just another reminder to be careful with images…

Source: MarketingSherpa, “2009 Email Marketing Benchmark Guide Excerpt”, MarketingSherpa, October 8, 2008

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Posted in Email Marketing, Kikabink Lab | No Comments »