AOL Dumps Products and Blogs
Tuesday, July 29th, 2008In a bid to slash costs, AOL plans to shut down a number of non-performing products and blogs.
Among the products on the chopping board are Xdrive, AOL Pictures, Bluestring and MyMobile, all falling under the supervision of executive vice president of products and marketing, Kevin Conroy.
While some products will be shut down, others will be ignored and allowed a slow and quiet death. There are also doubts about the future of another under-performing product, My AOL.
Meanwhile, AOL also plans to cut or dump its blogging properties, with AOL bloggers ordered to stop or reduce their blogging until August, after which their future remains uncertain.
Presumably, AOL is slashing expenses in an effort to prepare for the worsening economy, or to shape up to be sold, or both.
Sources: Michael Arrington, “AOL To Shutter A Slew Of Products, EVP Kevin Conroy’s Future Uncertain”, Tech Crunch, July 24, 2008, Michael Arrington, “AOL Makes Big Budget Cuts Across Blogs (Updated)”, Tech Crunch, July 24, 2008
