Microsoft Live Grows Advertiser Base in Third Quarter
Saturday, October 18th, 2008AdGooroo reports that in the third quarter of 2008 Microsoft benefited from a 19.3% increase in active first page advertisers, the biggest quarterly increase since AdGooroo began measuring advertising activity in April 2007.
Moreover, compared with a year ago, Live Search has grown its active advertiser base by almost 32%, placing it in the strongest position its ever been in.
Google, meanwhile, has had a mixed quarter. Although AdGooroo recorded a 3% increase in active advertisers, Google’s ad coverage dropped to its lowest levels in August and September, suggesting that August and September may have been weak months.
AdGooroo believes that May’s roll-out of the new AutoMatch algorithm has not made up for the attrition of small advertisers. The impact of Google’s algorithm change in mid-September - one which appears to undo some of the aggressive quality control measures which have purged advertisers (and spends) since July 2007 – is yet to be seen.
Yahoo experienced no significant change in ad growth. AdGooroo measured a 2.5% decrease in active first-page advertisers, but noticed no significant changes in other metrics.
