Blog Readers Respond To Ads on Blogs
Saturday, November 1st, 2008Research conducted by JupiterResearch for BuzzLogic indicates that blog readers tend to respond to ads on blogs, with 40 percent of people reading blogs taking action as a result of viewing an ad on a blog, and 50 percent of frequent blog readers taking action.
Of the action taken, 17 percent read product reviews online; 16 percent sought out more information on a product or service; and 16 percent visited a manufacturer or retailer Web site.
Perhaps not so surprisingly, 25 percent of the blog readers (people who read at least one blog per month) said they trusted ads on a blog, compared with 19 percent who trusted ads on social networking sites.
The survey also found that consumers are influenced by blogs at the moment of purchase decision. According to BuzzLogic and JupiterResearch, blogs play a greater role than social networks because bloggers establish themselves as an authority on a topic, particularly in niche areas, and create a relationship with the consumer.
