Google To Sell Ads On YouTube Results Pages
Saturday, November 15th, 2008If Google hasn’t focused much on monetizing its video site YouTube to date… it’s now doing so with a vengeance. On Wednesday, the company announced it will start selling ad space on YouTube search-results pages.
The new advertising feature will allow anyone with a video on YouTube to promote it on a search-results page. Advertisers can bid on keywords and their videos will be displayed on the right-hand side of the YouTube search-results page with a small image and some text.
Advertisers will pay whenever a viewer clicks on the ad and can set their maximum price per click. As in Google Adwords, Google will choose the order in which ads are displayed based on how much advertisers are willing to pay, along with the relevance of the video to the keyword.
Here’s some food for thought (and something worth testing!): if you can give your YouTube video ANY title… does that mean that as long as the keyword matches the title… you’ll score highly on relevance?
So, in other words, can you change the title of your video to suit the keyword you wish to target? Or will Google index the text of the video (if applicable)?
