Viral Video - 3 Seeding Tips
Friday, August 15th, 2008Christine Beardsell offers three (3) nifty tips for seeding your videos in order to help them go viral.
In short, she recommends you approach seeding in three main ways:
- Organic seeding: target your key influencers appropriately, be creative, and be prepared for a bit of work to lay the foundations for your viral campaign. Organic seeding is relatively cheap… but time and resource intensive.
- Paid seeding: if you have the budget consider paying to place your video in strategic places (on blogs, on small network sites, and so on) or paying a professional viral company to do all that seeding for you. Ms Beardsell reckons it’s pretty rare for a branded viral video to take off organically, and that you’ll probably have to take out your wallet to ensure it gains traction. This is consistent with the viral movie tips we discussed here.
- Syndication: create a mini site with RSS buttons to enable the video to be easily shared, and maybe set aside some money to create, or integrate your video into, one of the emerging social network video widgets. These have been virtually built to facilitate widespread viewing and sharing.
Sources: Christine Beardsell, “Strategies for Making Video Ads Go Viral”, The ClickZ Network, Aug 12, 2008
