No question, knowledge is power - with greater understanding you can make better decisions and therefore achieve better results.
But knowledge is only powerful to the extent that it’s actually used. Just like any other form of power - electricity, gas, etc - it lies dormant unless someone pushes the “power” button or turns on the ignition. Which means, of course, that the “switch” needed to transform that knowledge into results is… taking action.
When it comes to Internet marketing, there is plenty of information available on how to improve the effectiveness of your online marketing efforts. When you digest and understand that information it becomes knowledge. But it’s not until you take action that you see the results of all that knowledge.
Unfortunately, we can often end up, not just in information overload, but in knowledge overload - where we know what needs to be done… but just can’t act on it. This may be because of fear… because we can’t find the time to do it… because we’re under-resourced… because we’re too busy acquiring more knowledge… or a combination of all of these.
Unless you can delegate or outsource (in which case you may well be able to do everything!) I say: do one thing at a time. Narrow your focus to what is the most important thing you can do right now to move your business forward. Do that, and only that, before moving on to the next thing. By no means stop learning - a major objective of this newsletter is to be your eyes and ears for the latest Internet marketing news - but your priority should always be on taking action.
You’re better off acting on one thing you know… than knowing 10 things you never act on.
