Movie Studios Set To Spend $2.4 Billion Online in 2012
Friday, September 12th, 2008According to eMarketer, Motion Picture Association of America (MPAA) members – namely the main movie studios in the U.S. - spent $754 million on online advertising in 2007. By 2012 they are expected to spend a whopping $2.4 billion.
The online channel represented approximately 5 percent of all film advertising in 2007. eMarketer expects this percentage to rise to 13.2 percent by 2012.
A lot of online promotion for a given film involves creating profiles in the major social networks, such as Facebook and MySpace, creating a YouTube channel, developing a dedicated website, and investing in a plethora of other promotional initiatives.
Source: eMarketer, “How Movies Are Moving Online”, eMarketer, September 10, 2008
