Kikabink News

MediaWhiz has launched a new ad network called InLinks that aims to sell advertisers text links within the content of bloggers’ posts… without being detected as paid-for links by Google.

InLinks will look and behave exactly like words with embedded links. They will not look like - or carry any indication - of being paid for and, since they will not have nofollow tags, they will pass on Google PageRank (the main objective).

Basically, an advertiser will be able to choose the keywords it wants to target and then buy text links for those keywords. Such links will then appear whenever the given keyword appears in the content of the blogs participating in the program. Bloggers will be paid a flat rate per month per text link sold.

Sound good so far?

Think again. Paid links are against Google’s quality guidelines and the search engine will penalize blogs caught selling such links. Not disclosing paid-for links is also a rather dubious practice for bloggers to engage in. In some jurisdictions, such as here in Australia, it may well be illegal.

Darren Rowse of ProBlogger advises bloggers to proceed with caution. He recommends against participating in InLinks if you have a highly ranking blog, or if you are concerned about disclosure and transparency with your readers. He suggests that InLinks it could be something to look into if you don’t care about having your blog indexed by Google or aren’t concerned about being transparent with readers. For his part, he doesn’t sell text ads.

Michael Arrington of TechCrunch concurs:

“The reality is that accepting money to link to/promote/market for a product without disclosing that fact is a very high-risk behavior, in my opinion.”

Meanwhile, Google’s Matt Cutts has emailed TechCrunch to reiterate that selling links to pass PageRank violates Google’s quality guidelines and that bloggers who fail to disclose that they have been paid to engage in word-of-mouth marketing also potentially violate laws in the United States, the United Kingdom and Europe.

It will be interesting to see if and how InLinks works… and who participates. Not that anyone is supposed to know!

FYI, here at Kikabink News, we do not sell text links. We openly promote affiliate products, our own products, and sell advertising.

Source: Darren Rowse, “InLinks - TextLinkAds 2.0 Advertising,” ProBlogger, November 20, 2008, Michael Arrington, “Insidious New SEO Ad Product Will Be Hard For Google To Detect (Updated With Google Response)”, TechCrunch, November 19, 2008

If Michael Arrington from TechCrunch is right, Google’s iPhone voice recognition application should hit Apple’s iTunes store today. (Apparently there was a misunderstanding between Google and Apple that created the widespread belief that the free application would be available last Friday…)

In any case, Google’s technology is pretty neat. Basically, it enables iPhone users to generate Google search results based on a question they ask into the phone. The sound is converted into a digital file and sent to Google’s servers, which attempt to decipher the words spoken, and then send them to Google’s search engine.

Using some of the iPhone’s features, the technology will also take into account the user’s location to generate localized search results.

Source: Michael Arrington, “Update On Google iPhone Voice Recognition App: Look For It On Monday”, TechCrunch, November 16, 2008

According to TechCrunch, Facebook may become a victim of its own success. With a 118 percent in growth in unique million visitors - from 74 million unique visitors per month a year ago to 161 million uniques per month now (according to comScore) - the company is still not profitable. Which means it may need a substantial cash injection sooner rather than later to continue.

TechCrunch reports that with 750 employees and an estimated $10 million monthly payroll, along with $1 million per month for electricity, $500,000 per month for bandwidth, up to $2 million for each NetApp 3070 storage system it’s buying on a weekly basis, $15 million per year in office and data center rent payments, and $100 million earmarked for 50,000 servers… it all adds up to annual expenses of $200 million or more.

And while Facebook’s 2008 estimated revenue is $265 million, the company is still losing money at current revenues, with no assurance that revenue growth will meet or exceed the growth in costs.

Writes Michael Arrington:

“If revenues don’t grow substantially, the company’s runway of cash gets much shorter. 2008 revenues are likely $100 million less than the company anticipated a year ago. If the economic train really derails, Facebook could be in big trouble.”

If Facebook has spent most of the $500 million it has raised to date… and revenues don’t substantially increase… the company will need further funding. Which, according to Michael Arrington, it should grab as soon as possible.

Source: Michael Arrington, “Facebook May Be Growing Too Fast. And Hitting The Capital Markets Again”, TechCrunch, October 31, 2008

French company, Sarl has released a private beta version of its screen capture service, ScreenToaster.

ScreenToaster allows you to capture and make Flash videos of activities on the screen without having to download and run any software. According to TechCrunch’s Michael Arrington:

“the ease of use is just awesome. It takes literally seconds to create and publish a screencast. I’ve done a lot of these, and I know what a pain they are with client software, editing and uploading.”

That’s a pretty glowing review. However, one ‘glaring omission’ is the absence of the ability to record audio. Apparently, Sarl is aiming to add audio, subtitles and other features before launch.

ScreenToaster goes up against Screencast-O-Matic - another screen capture service with similar functionality (which also allows the export of videos and audio recording), not to mention the various software solutions, most notably Camtasia.

If you want to beta test ScreenToaster, apply here: http://www.screentoaster.com/record

Source: Michael Arrington, “Create No Download Screencasts In Seconds With ScreenToaster”, TechCrunch, October 19, 2008

Want to buy Bloglines? According to TechCrunch, Ask is trying to divest itself of Bloglines. But although the service has been up for sale for the past few months, there are no serious buyers in sight.

Ask acquired Bloglines in February 2005 for around $10 million, but TechCrunch believes it may be willing to sell the service at a loss. Despite delivering a popular blog / news search engine and reader service, Bloglines has generated virtually no revenue, let alone profits, to date.

Source: Michael Arrington, “Bloglines Gets A Band-Aid; And We Hear It’s Still For Sale”, TechCrunch, October 20, 2008