If you’re not satisfied with how much money you are - or are not - making in your Internet business, you’re probably desperate to know what is holding you back…
Well, chances are, it’s not because you lack information or access to information. Honestly, I can’t think of any other field where there is so much information on how to start a business or implement tons of marketing tactics, than in Internet marketing.
That’s not to deny that you may legitimately feel as though you lack certain information. But arguably even finding the ‘missing information’ you seek… may not really help you build that successful Internet business. Not if something else - something much more critical - is missing.
And that ’something else’ is clarity over, and commitment to, the purpose of your business.
A few weeks ago I conducted a presentation about the importance of having a business strategy. But even that is worthless unless you know exactly WHY you’re building your business and are absolutely COMMITTED to doing everything necessary to make it successful.
Call it a vision, purpose, mission, goal - different business writers attribute different meanings to these terms - but the point is… to have a point. To have a ‘why’ or reason for doing what you’re doing, and to believe so utterly in that ‘why’ that you never for a moment consider doing anything else.
When you have a powerful ‘why’ propelling you forward, you will find out what you don’t know… you will take action when you need to take action… and you will make the necessary sacrifices to achieve your goal. You will be willing to spend weeks, months or years working towards the achievement of that goal. You will do whatever it takes. Because it’s that important to you.
On the flipside, when you don’t have a compelling enough reason to inspire you… it can be all too easy to give up, take a half-hearted approach, or just plod along… while becoming increasingly frustrated at your lack of progress.
Ironically, it’s the plentiful information, along with the incessant sales pitches promising ‘turnkey solutions’ and ‘instant riches’, that are probably substantially to blame for the frustration so many aspiring Internet marketers feel.
With all the sales pitches promoting the latest ‘push-button businesses’ and ‘money making tactics’ it can be incredibly tempting to jump onto the latest idea without taking the time to assess how and whether such an idea fits into our business strategy.
In fact, it can be highly tempting to jump straight into tactics without devising a strategy, let alone setting a business goal, in the first place!
Ever bought an ebook or piece of software for generating traffic or converting customers… before actually having a niche, target audience or product or service in mind? Don’t worry - you’re not alone! I’ve certainly done so.
Unfortunately, focusing on tactics before having a strategy - let alone having a goal or purpose - is a recipe for ongoing frustration and misery.
That’s not to say you’ll avoid problems or challenges when you do have a business goal you can dedicate yourself to achieving or a business you can pour your heart and soul into. After all, what is a business person but a problem solver! But at least you’ll be on a meaningful, fulfilling journey… as opposed to a largely meaningless, fruitless one.
Of course, sometimes we’re so close to our daily situation that we lose objectivity, making it difficult to see just what we need to do to break out of the ‘not-making-money-online’ rut… and start building the business and achieving the success we’ve always wanted.
If so, it may be time to get some outside help.
Here at Kikabink, we have traditionally focused on providing Internet marketing services, rather than coaching, but I was inspired by a new client to consider offering Internet marketing coaching. If this is something you’re interested in, let me know, as I can probably work with one or two more people on this basis. Just send an email to anna@kikabink.com?Subject=Interested-In-Coaching with a little about you and what you need help with.
Just one thing - please don’t get in touch if you’re not able to invest a couple hundred dollars per hour of coaching. This isn’t any kind of pre-planned, discount group coaching. What I have in mind is personal, one-on-one coaching where I focus exclusively on fast-tracking you from where you are now, to where you want to be, based solely on what you need and want (not on any preconceived idea about what you may need and want).
I don’t know how many sessions we’ll need – that will depend on where you want to go, what you need to get there, and how much you’d like my help to get you there! But we’ll probably get a general idea of what it will take during our initial session…
In any case, if this article has resonated with you, I urge you to STOP and think about what you really want for yourself. What is your vision for your life? How does a business fit into that? What kind of business fits into that?
These are the considerations that should inform your choice of business, and your business purpose or goal. And once you’re clear on your goal, then it’s time to develop your business strategy (how to achieve your goal) and from there, all the marketing tactics to make that strategy happen.
