Posts Tagged ‘Marketing Excellence’

Wanting Financial Freedom Is Not Enough For Online Success

Thursday, July 10th, 2008

Many people seem to come into Internet marketing with the goal of achieving financial freedom.

Nothing wrong with that, and being committed to that goal will take you far.

But ironically enough, wanting financial freedom as your only - or even primary - motivation probably won’t lead you to achieving financial freedom.

Put it this way, I doubt that any Hollywood superstar, or top-earning athlete, or even billionaire got to where they are because they were chiefly motivated by financial freedom.

They got to where they are because (whether or not they also wanted financial wealth) they were fueled by an enormous desire to be EXCELLENT in their respective fields. To be the BEST at what they do.

So… do you have the desire to best possible marketer you can be? To deliver more value to your customers than anyone else? To “wow” them with your customer service?

Does that desire drive you as much as, if not more than, your personal desire to attain financial freedom?

If so, I think you’re much more likely to succeed long term. Simply because your desire for marketing excellence gives you more VISION over what needs to be done and greater DESIRE to do it. You’ll be more likely to seek a deeper understanding of your prospects and customers… to deliver top quality products and services to them… to provide exceptional customer service… and to go the extra mile in every other aspect of your business. And, as a result, you will reap the rewards.

If, on the other hand, Internet marketing is just a “money maker” and you have no real desire to be excellent, let alone be the best, I think you’ll find it tough. As many have said, Internet marketing is NOT an easy path to riches. It requires effort. Effort to learn… effort to implement… effort to overcome doubts… effort to stick to a plan without being swayed by the latest and greatest new thing!

Those who are just motivated by financial freedom, are less likely to keep putting in that effort when things get tough… whereas those who are motivated by a “higher calling” are on a mission that is likely to carry them forward no matter what.

If you don’t feel this way about your current business - if you don’t feel inspired to be the best - I would encourage you to rethink what you’re doing. There are all sorts of opportunities in Internet marketing, and I truly believe that when you find your “calling” you will become unstoppable. Not only will you be more likely to achieve financial freedom… but you’ll likely have much more fun along the way.