The Most Important Thing In Marketing…
Tuesday, August 26th, 2008Yesterday, I listened to a terrific interview with Ken McCarthy - founder of the original (and many say the best) Internet marketing seminar, The System Seminar, and Drayton Bird, founder of one of the first direct marketing agencies, and a true-blue marketing guru.
At one point during the interview Mr Bird explains, very clearly, what is the most important thing in marketing.
It’s not WHAT you are selling… or when, where or why you are selling it.
It’s WHO you are selling to.
That’s worth some reflection.
Actually, Ken and Drayton reveal a lot of other ‘golden nuggets’ during this interview, not least of which is Ken’s opinion of what makes the difference between people who build successful online businesses and those who don’t.
And how much time you should spend learning about Internet tactics… versus how much time you should spend learning about direct response marketing.
I give this interview my highest recommendation and urge you to download the MP3 and listen to it as soon as possible. And, yes, it’s free!
==> Free Audio of Ken McCarthy Interviewing Drayton Bird
Source: System Intensive U.K., Drayton Bird, Drayton Bird’s Blog
