One of my favorite sayings is: ‘There are lies, damned lies, statistics… and interpretations of statistics”
I added the last bit. And here’s why: two people can take the same data and claim it has entirely different meanings.
And this is what seems to have happened with Technorati’s latest report on the state of blogging. Last week Technorati released its 5th Annual State of the Blogoshpere Report. While it apparently reported that the numbers show that blogging is now mainstream, tech blog ReadWriteWeb saw the numbers as painting blogging in quite a different light.
Technorati says there are now approximately 133 million legitimate blogs, up from 70 million in 2007, and dramatically up from the 4 million in 2004. Yet ReadWriteWeb points out that only 1.5 million (1.1 percent) of those blogs had been posted to in the last 7 days.
Actually, Technorati also says that 7.4 million blog posts were made in the last 120 days. If posting a blog post within 120 days - or 3 months - is considered ‘active’ that would suggest that only 5.6 percent of all blogs are active. And that’s being generous with the word ‘active’.
Why won’t anyone just come out and say it? The vast majority of people who start blogs probably do so with the best of intentions, but just can’t commit to writing blog posts on a regular basis… and then they just give up.
Nothing shameful about that. It’s probably similar to the number of people who start a diary or try to write a novel.
Anyway, check out the ReadWriteWeb article for some more interesting interpretations of the numbers. You can find the link to Technorati’s report there as well.
==> ReadWriteWeb on Technorati’s report
Source: Source: Marshall Kirkpatrick, “State of the Blogosphere 2008: Technorati Numbers Indicate Blogging Is Niche and Slowing”, ReadWriteWeb, September 22, 2008