When it comes to comparing successful Internet business owners with those who struggle to make a dime online… we can draw a lot of distinctions.

But there’s one particular distinction that gets surprisingly little attention. Perhaps it’s so obvious… that it’s not obvious. And yet it arguably trumps everything else you can say that separates those who thrive from those who barely survive.

Is it joint venture partners? Is it loads of money to invest in marketing? Is it having technical or marketing skills? Is it just good luck?

It’s actually none of those things.

Is it something deeper, like positive thinking… or the law of attraction?

No.

It’s actually what Rich Schefren (founder of Internet marketing firm, Strategic Profits) calls the difference between ‘having or wanting resources’ and ‘being resourceful’.

You see, the arguments about having JV partners, money, skills, etc just don’t stack up. There are too many successful entrepreneurs - whether Internet based or otherwise - who had NONE of those things, yet went on to success, for those arguments to be true.

And although it may have been positive thinking (or focusing on what they wanted) that drove such people to success…

…don’t we all know of people who ‘think positive’ or visualize what they want… yet still struggle to GET what they want?

What’s missing?

Don’t get me wrong. I believe in the power of positive thinking and focusing on what you want. I honestly think, however, that unless you channel positive thinking and focus into the right kind of ACTION… then all that thinking and focus is for nothing.

And central to taking the right kind of action is looking for ways to accomplish things when the ‘how’ is not so obvious. It’s about using our BRAINS to come up with creative solutions… without automatically asking others to give us the answers.

It’s about asking ourselves ‘how can I?’ rather than complaining that we ‘don’t know how’ and giving up.

It’s about being resourceful… rather than necessarily having the resources.

Without exception, what ALL rags-to-riches entrepreneurs have in common is RESOURCEFULNESS. It’s NOT starting with the resources - people, money, skills. It’s working out how to get those resources… and going out there and getting them.

In fact, next time you hear someone say that so-and-so Internet marketing guru is only successful because they have a lot of JV partners… gently ssk them:

‘How do you suppose they get those JV partners in the first place?’

I bet they were resourceful, right?

Nowadays, there are more how-to Internet marketing books, programs, courses, etc available than ever. Unfortunately, a lot of them are cluttering up bookshelves and hard-drives.

Meanwhile, we continue to hear of people who had access to NONE of those resources… and yet were able to build impressive businesses.

Why?

Because it’s not resources that separates the winners from the losers. It’s resourcefulness. When you’re resourceful you will always find a way.

A new chart from MarketingSherpa indicates that people and companies blog for many reasons. All blogs, however, would do well to apply MarketingSherpa’s three tips for crafting a blog for maximum impact:

1. Provide genuine, heartfelt content
2. Update regularly
3. Be focused

Here’s my take. When it comes to providing genuine, heartfelt content… leave the “corporate speak” for company brochures and annual reports. (Actually leave it out altogether). The best blogs seem to have a somewhat personal, informal tone.

Updating regularly means… regularly blogging. Now, this can certainly be a challenge for large corporates and individual marketers alike. I’m currently working with a large company to establish a weekly blog. The challenge we face is being able to select a topic, get it written, have it reviewed and approved by a gaggle of ’stakeholders’ - marketing, legal, public relations, etc - each and every week. Trust me, it’s like herding cats and I honestly don’t think it’s going to happen without everyone being absolutely dedicated and committed to the task.

For the typical Internet marketer, the challenge is finding the time to blog when there’s so much else to do. Should you spend an hour on your blog… or write some articles… or contact potential JV partners… or develop that new product?

My feeling is that unless you can update your blog at least once per week, it’s not worth doing. You’re better off focusing on other activities that you can commit yourself to doing well.

Having said that, blogging once per week is really not ideal in terms of getting frequently visited by the search engines, attracting backward links and traffic, and inspiring reader interactivity, among other things. It’s probably fine if you are already a “name”, but if you view blogging as a means to becoming a “name” you really want to be blogging several times per week. We started Kikabink News - which is both a blog and a newsletter - a few months ago and, while I’m delighted with its performance so far, we have a long, long way to go in terms of achieving our goals.

Bottom line: if you don’t have the time or interest to devote to blogging, don’t bother with it. Don’t waste time setting up a blog you never update. (Trust me, I have one of those, and it’s not doing much for our business). And, by the way, you CAN be successful without a blog. The key is to choose one or two core strategies for achieving your business aims and doing them extremely well.

Finally, when it comes to “focus”, the idea here is to stay on topic, and ideally choose a topic that others are not covering as well or in the same way as you. There are tons of blogs covering various topics… how are you going to stand out and keep - indeed, increase – your readership? Usually by having something different and interesting to say.

Source: MarketingSherpa, “New Chart: Craft Your Blog for Maximum Impact: 3 Absolutes to Make it a Must-Read”, MarketingSherpa, September 2, 2008