How To Target Prospects Who DON’T Use Web 2.0
Friday, September 26th, 2008Not everyone has jumped onto the web 2.0 or social media bandwagon. Many people are happily using the Internet without blogging, tweeting, posting on forums, participating in social networks, and so on.
Which means that if non-web 2.0 users are YOUR target market, you probably need to focus on non-web 2.0 means of reaching them.
Here are a few tips:
- Consider using traditional media. There’s a thought. What about a direct mail campaign or a telephone call? Even a personal visit (if you’re selling large ticket items that justify it). Not to mention traditional forms of advertising - television, radio, newspapers and magazines.
- Use ‘traditional’ forms of Internet communications, such as email, display advertising and paid search advertising. Have an email newsletter as well as a blog. That’s what we do here at Kikabink. You can read the blog or get the email newsletter delivered to your inbox each day.
- Softly sell your prospects on using Web 2.0 or social media content or tools. This isn’t so much a matter of emphasizing that any given content or tool is “web 2.0″ as indicating the value of the content itself. Your target market may not be interested in reading your “blog posts” but MAY be interested in reading your ARTICLES.
