Yahoo Allows Advertisers To Geo-Target Zip Codes
Thursday, October 23rd, 2008Yahoo has released a new zip code targeting feature for Panama search advertisers that allows them to direct ads to searchers based on their zip codes.
The service comes with an interactive mapping interface that allows advertisers to specify cities and zip codes and is more precise that the geo-targeting feature in Google Adwords which is only city-specific.
Yahoo’s service - like Google’s geo-targeting feature in Google Adwords - is based on identifying a searcher’s IP address, as well as some other factors. As such, it’s not fool-proof and Yahoo notes that the accuracy of its geo-targeting is not guaranteed.
Currently, the service supports cities and zip codes in approximately 3,500 municipalities in the U.S and Canada.
Source: Zachary Rodgers, “Yahoo Adds Granularity to Local Search Ads”, The ClickZ Network, October 20, 2008
