Kids and Teens – Active Internet and Mobile Users
Saturday, November 22nd, 2008If you thought you used the Internet a lot… what about your kids?
eMarketer estimates that 82 percent of United States teenagers aged 12 to 17 and 43.5 percent of children aged 3 to 11 will use the Internet on a monthly basis in 2009. Meanwhile, Nielsen Online says that about 19 percent of active Internet users in July 2008—or 32.4 million people—were under age 18.
Meanwhile, teenagers are proving to be heavy mobile users too. Research by MultiMedia Intelligence found that there were 16 million mobile teens in the U.S. in 2007. That’s about two-thirds of all teenagers in the country. Further, Pew Internet & American Life Project and the College Board’s National Commission on Writing found that a greater percentage of U.S. teens have a mobile phone than own a PC.
Of course, it may be a moot point, given the gradual convergence of media technology.
Source: eMarketer, “Kids and Teens Are Always On”, eMarketer, November 17, 2008

