Heads up to everyone in the financial information niche: according to BizReport - which quotes a comScore report - people can’t get enough of financial websites right now.

comScore’s report says that the financial news/research category grew 10 percent (8.8 million users) from August to September 2008. The big financial sites with the largest increases were:

1. Guardian Business (141 percent)
2. Sky Money (122 percent)
3. CNN Money (103 percent)
4. Bloomberg.com (60 percent)
5. Telegraph Money & Business News (56 percent)

Source: Kristina Knight, “Report: In tough times, consumers turn to financial websites”, BizReport, November 11, 2008

According to comScore, between July 2007 and 2008, the health information site category grew 21 percent in terms of visitors – more than four times the growth rate of the total U.S. Internet population.

The most popular site was WebMD Health, which had 17.3 million visitors in July (up 3 percent versus year ago).

In order of visitors, the top four health networks were as follows:

• WebMD Health, with 17.3 million visitors;
• Everyday Health with 14.7 million (up 63 percent);
• Revolution Health Network with 11.3 million visitors (up 182 percent); and
• AOL Health with 11.1 million (up 88 percent).

While Everyday Health and Revolution Health Network both achieved significant organic growth on their core Web sites, their recent partnerships with several smaller health sites, as well as some strategic acquisitions, contributed to their respective gains.

Source: Press Release, “Online Health Information Category Grows At Rate Four Times Faster Than Total Internet”, comScore, September 9, 2008