Review: Rich Schefren’s Uncertainty Syndrome Report, ‘The Entrepreneurial Emergency’
Friday, September 19th, 2008Let me say, off the bat, that Rich Schefren’s answer to the Uncertainty Syndrome - in the form of a report entitled ‘The Entrepreneurial Emergency‘ - DOES live up to the hype and anticipation surrounding its release.
Now, I was expecting it to be good… but not this good. Having read numerous business books, and indeed Rich’s previous free reports, I wondered: what could Rich Schefren possibly say that hasn’t already been said?
Some people will probably say that Rich Schefren does NOT say anything new in The Entrepreneurial Emergency. That his report is based on existing ideas. BUT we need only consider how so many entrepreneurs, let alone online entrepreneurs, seem to be struggling, to know that MOST are NOT aware of these ideas. Or at least are not applying them.
Now, having listened to the free teleseminar Rich conducted a week before, I knew what the central tenet of The Entrepreneurial Emergency would be (which I’ll share with you in a moment). But it wasn’t until I began reading Rich Schefren’s Uncertainty Syndrome report that I truly ‘got it’. What’s more, I got a few more ‘ah-has’, as well as some solid strategies and tactics I can immediately apply in my business.
All in all, I recommend you read The Entrepreneurial Emergency and see if you don’t also come away with some major take-outs. Without question, this free report packs a much bigger punch than many business books you’ll buy at the bookstore.
Yes, the report is a free ‘carrot’ in the lead-up to the launch of Rich’s Guided Profit System (TM) coaching program (to be launched on Tuesday, September 23, 2008). But let’s be honest: this coaching program will be cost-prohibitive for most Internet marketers. So why not take advantage of the quality information Rich is giving out for free?
Okay, so what exactly DOES Rich Schefren reveal in The Entrepreneurial Emergency report? Let me give you the low-down…
Rich begins the report by prompting us to think about the one thing that will determine our success. Then it shatters the belief that this one thing relates to our knowledge, skills, commitment or other personal qualities.
While these all add to our POTENTIAL for success… what determines our ACTUAL success is our CONSTRAINTS. To be specific, the only way our actual success will ever equal our current potential for success is if we eliminate the constraints holding us back.
While this, in itself is a powerful idea, Rich goes on to point out that what we *think* are holding us back are most likely to be SYMPTOMS of the true underlying constraints. Which is why we can spend much of our time putting out fires… without addressing the causes of those fires.
Only by identifying and overcoming our true constraints will we achieve the breakthroughs we seek.
My third big ‘a-ha’ was something Rich mentions, but could probably emphasize more (probably the only weakness in the report, apart from a few typos and the absence of a references section): at any given moment there will be ONE chief constraint. When we begin the process of overcoming all the constraints holding us back, our aim should be to deal with the biggest constraint first… and only after that’s dealt with, to move on to the next biggest constraint… then the next biggest constraint, and so on.
Rich identifies three kinds of constraint - rational, procedural and self-imposed - and goes on to provide ’seven silver bullets’ designed to help us address some of the most common constraints he sees plaguing online entrepreneurs:
- The erroneous belief that mistakes must be avoided at all costs;
- Flying blind without key information that can help us improve our business;
- Linear thinking;
- An inefficient work style;
- A lack of a personal network;
- Using outdated, one-way marketing tactics; and
- Buyer bottlenecks.
None of these may be YOUR constraints, but if they are, get ready for a ‘wake-up call’. Fortunately, Rich also provides some invaluable ideas - indeed, entire frameworks - for overcoming such constraints.
Again, while it can be tempting to regard these as constraints that must ALL be dealt with now, nothing could be further from the truth: your aim should be to focus instead on removing the BIGGEST constraint first, before moving on to the remaining constraints, in order of priority.
The Entrepreneurial Emergency would be incomplete without including some practical tips for addressing and overcoming constraints. Fortunately, Rich doesn’t disappoint: towards the end of the report, he sets out a step-by-step process for identifying and eliminating constraints in order to achieve our goals.
While I took notes on my first read of Rich Schefren’s The Entrepreneurial Emergency, I will undoubtedly read it again and take more notes. His sections on understanding buyer behaviour and becoming more productive, respectively, are worth reading in themselves.
In sum, I was extremely impressed with the report and highly recommend you read it. Rich’s Guided Profit System (TM) coaching program won’t be for everyone… but this report probably is.
=> Click here to download a free copy of The Entrepreneurial Emergency
