Local Display Advertising To Grow
Saturday, November 8th, 2008Local media research firm Borrell Associates has forecasted local display advertising expenditure to grow by 2.5 percent, from around $12 million in 2007 to $12.3 million in 2008.
Borrell also believes local online advertising will comprise a larger share of overall online ad spending in 2009, when local online ad revenues are expected to increase 11 percent over 2008 to be around $13.6 million.
Borrell expects local paid search advertising to grow almost 22 percent in 2009, while national paid search is expected to lose share, dropping from $12.4 million this year to $9.3 million next year.
