Kikabink News

Many people seem to come into Internet marketing with the goal of achieving financial freedom.

Nothing wrong with that, and being committed to that goal will take you far.

But ironically enough, wanting financial freedom as your only - or even primary - motivation probably won’t lead you to achieving financial freedom.

Put it this way, I doubt that any Hollywood superstar, or top-earning athlete, or even billionaire got to where they are because they were chiefly motivated by financial freedom.

They got to where they are because (whether or not they also wanted financial wealth) they were fueled by an enormous desire to be EXCELLENT in their respective fields. To be the BEST at what they do.

So… do you have the desire to best possible marketer you can be? To deliver more value to your customers than anyone else? To “wow” them with your customer service?

Does that desire drive you as much as, if not more than, your personal desire to attain financial freedom?

If so, I think you’re much more likely to succeed long term. Simply because your desire for marketing excellence gives you more VISION over what needs to be done and greater DESIRE to do it. You’ll be more likely to seek a deeper understanding of your prospects and customers… to deliver top quality products and services to them… to provide exceptional customer service… and to go the extra mile in every other aspect of your business. And, as a result, you will reap the rewards.

If, on the other hand, Internet marketing is just a “money maker” and you have no real desire to be excellent, let alone be the best, I think you’ll find it tough. As many have said, Internet marketing is NOT an easy path to riches. It requires effort. Effort to learn… effort to implement… effort to overcome doubts… effort to stick to a plan without being swayed by the latest and greatest new thing!

Those who are just motivated by financial freedom, are less likely to keep putting in that effort when things get tough… whereas those who are motivated by a “higher calling” are on a mission that is likely to carry them forward no matter what.

If you don’t feel this way about your current business - if you don’t feel inspired to be the best - I would encourage you to rethink what you’re doing. There are all sorts of opportunities in Internet marketing, and I truly believe that when you find your “calling” you will become unstoppable. Not only will you be more likely to achieve financial freedom… but you’ll likely have much more fun along the way.

As you probably know, there’s a big difference between BEING online and SELLING online.

One of my web design clients runs a business that falls into the first category and is now considering moving into the second.

But she’s a little nervous - there happen to be numerous online competitors offering very similar products to her.

In fact, if I didn’t her better I’d say she sold a commodity - one that is subject to price wars and that’s difficult to make a lot of money from.

But I do know her better. And I know that she sells much more than her product. She sells:

1. Speedy delivery.
2. Unique training and ancillary products.
3. Excellent customer service - she really goes the extra mile for her customers.
4. Indepth knowledge of her product.
5. Personality and passion.

While some may be able to match my client’s speedy delivery… I really can’t see anyone else being able to compete with her in terms of 2,3,4 and 5. Certainly not all!

In fact, these “value adds” are what will allow my client to stand out, charge more and get more customers online.

So what’s the take-out for you? Well, take a look at what you’re selling on the Net. Are you value adding? Are you offering 1-5 in the list above on top of whatever product or service you sell? Or any other value-adds that I haven’t listed (there are probably many possibilities)?

If so, you’re well positioned to avoid commoditization and build and maintain a successful, profitable Internet based business.