Posts Tagged ‘American Life Project’

Families Are Most Tech-Connected

Wednesday, October 22nd, 2008

A survey by the Pew Internet & American Life Project released in October 2008 indicates that families with a married couple and young children are more likely than other household types to have mobile phones and subscribe to the Internet.

Almost 90 percent of married-with-children households surveyed owned multiple mobile phones, with almost half owning three or more. And while 52 percent of all households in the U.S. have broadband Internet at home, around 67 percent of the families surveyed had broadband.

Source: eMarketer, “Online and Mobile Family Connections”, eMarketer, October 21, 2008

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Podcasting - The Great Idea That Wasn’t

Friday, September 5th, 2008

Remember a couple of years ago when “podcasting” was the NEXT BIG THING? How you just HAD to start your own podcast if you were serious about Internet marketing?

Well, if a report by Pew Internet & American Life Project is to be believed… all that was HYPE. The Pew report has found that just 19 percent of Internet users have ever downloaded a podcast, and of those, just 17 percent do so on a typical day. Moreover, just 3 percent of Internet users listen to podcasts on a daily basis.

These figures have barely budged from what they were two years ago in August 2006. Back then, 1 percent of Internet users listened to podcasts daily, and an estimated 12 percent had ever downloaded a podcast.

So if you never got around to regularly podcasting… that was probably time well spent!

Source: Enid Burns, “Report: Podcasting Continues Slow Growth”, The ClickZ Network, Aug 29, 2008

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