Surphace S4 Lets Bloggers Add Tailored ‘Related Content’ Links
By Anna Johnson on February 17th, 2010AOL owned Surphace is a tool that lets bloggers and other online publishers add related content links to their articles and posts. These typically appear below or alongside an article or blog post as a list of links to other articles that relate to the given article or post.
To date, Surphace has provided large blogs and publishers – from TMZ to Engadget to The Wall Street Journal – with the ability to tailor the list and types of related content links offered by Surphace, whilst smaller sites were restricted to a standard format.
Now, however, Surphace has launched S4, a self-serve version of the tool that gives smaller blogs access to Surphace’s more advanced features. Basically, you just choose one of the Surphace widgets – narrow, standard or wide column – to suit your site layout and then choose between a list of related content links from your own site(s), mainstream media, other blogs and/or video. Surphace does the rest – you publish your article, and Surphace populates the related content links list.
One attractive feature in the works is that Surphace will let S4 publishers embed advertising from AOL with a revenue share.
At as the date of writing, S4 is available in beta to publishers that apply here with plans to shortly make it publicly available.
