Still wondering about which niche to get into? If you have the interest, resources and a viable business model, consider starting a business in a sports related niche.

eMarketer estimates that U.S. sports sites’ revenues will reach $2.96 billion in 2012, up from $1.49 billion in 2007. eMarketer attributes much of that growth to higher ad revenues generated by websites providing sports content and using an advertising supported business model. eMarketer estimates that U.S. sports site revenues from advertising will rise from 55% in 2007 to 66% in 2012.

Whether or not you choose to focus on an ad-supported content model, ecommerce/retail model, or some combination of these or some other business model, the indications are that sports sites have no where near reached their potential.

According to eMarketer, sports fans are willing to pay for premium content and merchandise, and accept the involvement of sponsors and advertisers around sports events.

Source: eMarketer, “Sports Sites Score Big”, eMarketer, July 24, 2008

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