According to eMarketer, most social media users are happy for companies to communicate with them on social media websites.

That’s just as well, since almost 60 percent of American social network users do, in fact, interact with companies on social media sites, according to a September 2008 study by Opinion Research Corporation (ORC) for Cone.

ORC found that 85 percent of social media users thought companies should interact with them via social media, at least when needed.

Meanwhile, almost 40 percent of online merchants surveyed used social networks. Nearly 33 percent of those had a page on Facebook, and over 25 percent had used each of MySpace and YouTube.

Source: eMarketer, “Consumers Await on Social Networks”, eMarketer, October 8, 2008

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