Research by online ad agency Razorfish indicates that users of social networks don’t mind seeing ads, and are actually rather responsive towards them.

According to Razorfish’s survey of 1,006 people, 76 percent didn’t mind seeing ads when they logged-in to Facebook, MySpace or the other social media sites they frequent. Moreover, 40 percent of the respondents said they made purchases due to seeing those ads.

Razorfish’s survey respondents were “connected consumers” – people with broadband access who spent at least $200 online in the past year, used a community site such as MySpace, and consumed or made some type of digital media including videos and music.

Source: Fred Aun, “Social Networkers Don’t Mind the Ads, Says Razorfish Report”, The ClickZ Network, October 29, 2008

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