Social Network Users – Facts and Figures
By Anna Johnson on December 22nd, 2008As reported by ReadWriteWeb, a new study by Netpop Research shows that 76 percent of all U.S. broadband users actively contribute to social media sites in some way, with 29 percent contributing on a regular basis.
Interestingly, the typical social networker is a single, female twenty-something who is either employed or a student. This is based on findings that: 57 percent of social network users are female (43 percent are male); the largest contingent of users (35 percent) are 18 to 29 years old, employed (55 percent) or students (23 percent), and single (48 percent).
The average social networker also spends more money online than Internet users in general. While social networkers spend an average of $101 online, Internet users in general spend an average of $80.
