NetPop Research has found that activity on social networking sites has grown 93 percent in the two years between 2006 and 2008.

According to its report, ‘Social Networkers U.S., Who they are and what they mean for next-generation online advertising,’ people are spending more time on social media… and less time on shopping and entertainment.

In 2008, Internet users spent 10 percent of their time shopping (down from 12 percent in 2006) and 19 percent on leisure and entertainment e.g. playing online games and downloading music.

Netpop Research based its findings on an online survey of 4,384 broadband users age 13 and older.

Source: NetPop Research, “93 Percent Growth in Social Networkers Reveals Need for New Approaches to Online Advertising,” NetPop Research

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