A study of consumers in the U.S, U.K, France, Spain and Japan by Survey Sampling International (SSI) shows that social media is popular with adults worldwide.

About half of the adults surveyed in the U.S, U.K, France and Spain had used social networking within the last week. Only in Japan were respondents more inclined to engage in blogging (24 percent) than social networking.

Related Articles:

• Consumers Embrace Mobile Technologies Worldwide
• Media Multitasking Makes It Harder For Marketers To Get Attention
• 3 Out of 4 Internet Users Influenced By Online Recommendations By Friends and Family
• 7 Out of 10 Consumers Type Fake Info Into Online Forms
• U.S. Shoppers Use Internet As Part of Shopping Process

This entry was posted on Monday, May 24th, 2010 at 12:12 pm and is filed under Market Research, News and Comment, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.