Should You Geo-Target Your Search Campaign?
By Anna Johnson on July 16th, 2009If you run pay-per-click (PPC) search advertising campaigns on Google, Yahoo or Bing, consider geo-targeting your campaigns to get more clicks… by more qualified prospects… at a lower cost.
While geo-targeting is certainly the way to go if you’re a local or regional advertiser, it can also be useful for national or global advertisers.
As Melissa Mackey of Search Engine Watch points out, a great example of where geo-targeting can be extremely effective is where you’re targeting prospective travellers or holiday-makers.
Other opportunities for effective geo-targeting are where you wish to supplement local or regional off-line marketing campaigns with PPC advertising, and where you want to target freebie-seekers who aren’t necessarily looking for your product or service. If, for example, you want to build an email list, you might run a geo-targeted online content that requires people to enter their email details.
Some good ideas here and great food for thought.
Source: Melissa Mackey, “Using Geo-Targeting to Boost Your PPC Results,” Search Engine Watch, July 9, 2009
