Us on-line marketers do buy our customer’s loyalty, or at least we entice them with incentives, like free bonuses. Granted, the free bonuses don’t guarantee long, or even short term loyalty from all our customers. I feel that their biggest benefit is getting first-time surfers to become customers. Beyond that, like the article says, good quality products/services at a reasonable price is what will EARN the customer’s loyalty.

Wayne Schierling

P.S. Great ezine!