SEO: Your Secret Weapon To Beat Big Companies…
By Anna Johnson on February 10th, 2009An article in TechCrunch echoes what we’ve discovered in our own experience: a lot of big companies suck at search engine optimization (SEO)!
Which means YOU – as a small, nimble, savvy competitor – have a real chance of beating them in the search engines.
TechCrunch’s Jeff Widman interviewed the president and founder of NetConcepts, Stephan Spencer. NetConcepts performs SEO for such clients as Cabela’s, HSN, AOL, SuperPages.com, Zappos and the Discovery Channel.
Among other things, Stephan Spencer said that large retailers, in particular, should be good at SEO… but aren’t.
He gives the example of someone searching for ‘yellow queen size flannel sheets.’ While sites such as Bizrate, eBay, and Nexttag dominate the first few search results… major retailers such as JC Penney, Target, LL Bean, etc are nowhere to be seen.
The TechCrunch article goes on to explain where large companies fall down and what they need to do to improve their SEO efforts.
But for entrepreneurs the message is clear: what are you waiting for? Get in there and do it right before your larger competitors wake up!
Source: Jeff Widman, “SEO At the Enterprise Level–A Major Flop,” TechCrunch, February 5, 2009
